PolicyGuy

Monday, January 31, 2005


What this University Needs is a Good Motto.
If you have a second-rate university, what do you need? A good motto or tag line. Seriously. "You deserve a break today." "When it absolutely, positively, has to be there overnight." Strong brand identification, strong companies.

Unfortunately, focus groups and "naming consultant" don't seem to deliver much when it comes to universities. Here's an article on the subject from The Guardian via Milt Rosenberg.

The use of competition in higher education (like anywhere else) is a good thing, and marketing is certainly part of competition. But it looks like some universities still have to get an education on the subject.

"Justice Louis D. Brandeis'?s metaphor of the states as "laboratories" for policy experiments ... had almost nothing to do with federalism and everything to do with his commitment to scientific socialism. .... To this day, it continues to inhibit a truly experimental, federalist politics." -- Michael S. Greve

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